Reiwa custom interactive data capture and animation activation

About This Project

Reiwa custom interactive data capture and animation activation

At Crown Perth we delivered a custom interactive data capture activation for REIWA’s real estate conference and expo. Using a Sony FX3 camera system, custom Python software, live animation and motion graphics, attendees were able to create their own personalised real estate profile in real time. Users entered details including their name, company, listings and properties sold before capturing a live photo directly within the experience. The system instantly transformed their information into an animated on-screen profile comparing a standard profile against a premium upgraded version, helping visually demonstrate the value of upgrading through dynamic branded content and motion graphics. Once each interaction finished, the installation seamlessly returned to a looping showcase animation designed to attract and engage the next participant throughout the expo. In the world of expos and conferences, interactive experiences like this are a powerful way to stop foot traffic, increase engagement and create memorable brand interactions.