A WORLD-CLASS IMMERSIVE EXPERIENCE ON A GLOBAL STAGE
At Freo Creative, we craft cutting-edge content and love high-impact brand activations that leave a lasting impression. So when The World Travel & Tourism Council (WTTC) Global Summit Gala came to Australia for the first time, we teamed up with a bunch of legends to help deliver a spectacle that showcased the very best of Western Australia on an international stage.
AUDIOVISUAL and CULINARY STORYTELLING AT ITS FINEST
In collaboration with PAV Events, Williams Creative, Perth Symphony Orchestra, DJ Wildflower, and Optus Stadium Special Events, we produced a breathtaking 26-minute time-coded visual masterpiece. Every frame was meticulously synchronized with live performances of Australian classics and Ministry of Sound anthems, brought to life by the powerhouse combination of the Perth Symphony Orchestra, Williams Creative vocalists, and DJ Wildflower.
Displayed across a custom-built LED backdrop and Optus Stadium’s massive in-house screens—including the Pitch, Parra Pit, and Super Screen—this cinematic experience turned the venue into a pulsating, immersive spectacle.
TRANSFORMING A STADIUM INTO AN ICONIC EXPERIENCE
As guests arrived, they were greeted by an awe-inspiring sight: dining tables set directly on the stadium’s field, creating an experience unlike anything seen before. But that wasn’t all. In a stadium first, a custom-built stage was constructed within the grandstands—pushing creative and logistical boundaries to deliver a truly unforgettable moment.
The energy was electric as 600 distinguished guests—leaders in government, tourism, and trade—stepped onto the field, surrounded by the grandeur of Optus Stadium, reimagined as a world-class entertainment space.
A HIGH-VOLTAGE FUSION OF MUSIC & TECHNOLOGY
The entertainment was nothing short of extraordinary. With DJ Wildflower’s dynamic beats and the Perth Symphony Orchestra’s sweeping live arrangements, the night delivered an exhilarating blend of classical and electronic music. This fusion of sound and storytelling created a high-energy, immersive experience that resonated with every guest in attendance.
A CULINARY SHOWCASE OF WESTERN AUSTRALIA
Optus Stadium’s culinary visionaries, Chefs Bryan Jimenez and Jochen Beranek, curated an exceptional menu that celebrated WA’s finest local produce. Every dish was a testament to the region’s flavours, transforming the dining experience into a showcase of Western Australia’s rich culinary landscape.
COLLABORATION AND TEAMWORK
For Freo Creative, this wasn’t just another project—it was a defining moment. The collaborative efforts of all members involved is what elevated the event beyond all expectations.
KEY HIGHLIGHTS:
🔥 26-minute time-coded visual experience synchronized to live music
🎥 Massive-scale content displayed across Optus Stadium’s LED network
💡 First-ever custom-built stage within Optus Stadium’s grandstands
🎶 Electrifying live performance blending classical and electronic music
🍽️ A menu showcasing the best of WA’s premium local produce
This wasn’t just an activation—it was a moment in time that redefined what’s possible.